Agentic Search & Content Strategy

Your customers
are asking AI.
Are you the answer?

AI search has changed shopping forever. We help brands become visible and recommendable in the new era of agentic search and AI-driven shopping. Being found is no longer about rankings. It's about being cited. Let's get your name front and centre on ChatGPT, Google AI Overview, Claude and more.

Get your Free AI Visibility Report → See how it works
83%
of ChatGPT carousel products sourced from Google Shopping
Search Engine Land, 2025
81%
of SA shoppers have used ChatGPT or an alternative
VML Future Shopper Report, 2025
2/3
of SA shoppers have used AI for shopping
Visa Spending Shift Survey, 2025
ChatGPT
Gemini
Claude
Perplexity
amazonRufus Amazon Rufus
Walmart Sparky
Google Mariner
✓ Citations
✓ Rich Product Descriptions
✓ Google Shopping Optimised
✓ Cohesive Brand Entities
✓ AI Visibility Strategy
✓ E-E-A-T Signals
✓ LLM.txt Configuration
✓ Prompt-Ready Answers
AEO Strategy GEO Optimisation Agentic Shopping LLM Visibility Content Strategy AI Search Audits DTC Growth EMEA Markets AEO Strategy GEO Optimisation Agentic Shopping LLM Visibility Content Strategy AI Search Audits DTC Growth EMEA Markets
The Shift

Search has changed.
Here's what's new.

AI visibility is entering the purchase journey earlier than ever. Researching, comparing, and recommending products before a customer reaches your site. If you're not optimised for this, you're invisible at the most critical moment. Foundational SEO still counts. But here's what's shifted.

⬡ Foundation

What still counts — and what LLMs inherit from traditional search signals.

  • Domain authority & backlinks
    LLMs trust what search engines trust. A strong link profile still underpins citation eligibility.
  • E-E-A-T signals
    Expertise, experience, authority, and trust remain the baseline for being taken seriously by any AI model.
  • Topical depth
    LLMs favour sources that cover topics fully. Thin content doesn't get cited — it gets skipped.
  • Technical SEO basics
    Crawlability, site speed, and clean HTML. If a bot can't read it, an LLM can't learn from it.
How AI enters the purchase journey
↗ What shifts

Existing SEO practice that needs to be recalibrated for LLM consumption.

  • Content format
    Short paragraphs, 40–60 words, one idea each. LLMs extract chunks — not essays.
  • Heading structure
    LLMs use headings as chunk borders. Precise H2s and H3s improve how your content gets parsed.
  • Direct answers first
    Leading each section with a direct answer improves how often that content gets pulled into AI responses.
  • Freshness
    Content under three months old is 3x more likely to be cited. Recency is now a ranking signal for LLMs.
✦ What's new

Net-new signals with no traditional SEO equivalent — built for the LLM era.

  • Brand narrative at scale
    Presence across 250+ sources shapes how LLMs construct your brand identity. One site isn't enough.
  • Community presence
    Reddit, Quora, and forums feed LLM training data. What the community says about you matters.
  • Platform-specific indexing
    Bing powers ChatGPT. Google powers AI Mode. Each needs active setup — they don't share signals.
  • Schema markup as trust signal
    Structured data acts as a machine-readable layer of authority. It's no longer optional for AI visibility.
Services

What we do

Four focused services. Each builds the content infrastructure that makes your brand visible, citable and recommendable in AI-driven search and shopping.

01 — Entry Point
AI Visibility Audit
A diagnostic report assessing how visible your brand is across ChatGPT, Perplexity, Gemini and Google AI Overviews. Brand entity recognition, product content quality, structured data gaps, competitor benchmark. Delivered in 5 working days.
02 — Strategy
Agentic Content Strategy
A full content strategy built for AI discovery. Prompt research, content gap analysis, site architecture recommendations, and a prioritised content roadmap — built to implement, not sit on a shelf.
03 — Ongoing
Content Production Retainer
Ongoing AEO and GEO-optimised content — rich product descriptions, product pages, category guides, FAQ content, attribute content, earned media briefs. Written, tested and refined before scaling.
04 — Commerce
Agentic Shopping Optimisation
Product content audit and rewrite for pureplay and omnichannel retail — Amazon, Sephora, Boots, ASOS and equivalent. Titles, bullets, A+ content, Q&A, structured attributes, review strategy.
Get your Free AI Visibility Report →
The Founder

Built by someone
who's done it

Michelle Legge, Founder of Everwilde One
Michelle Legge
Founder, Everwilde One

Hello! I'm Michelle, Founder of Everwilde One and a seasoned Content and SEO Strategist. I offer two decades of experience building organic search programmes that deliver measurable revenue growth. To do this, I combine content strategy, SEO and GEO, plus writing craft, with deep subject matter expertise to translate complexity into scalable customer acquisition.

My strength lies in rapidly mastering complex industries, going deep into research mode, and then building content systems that perform long-term: strategising, writing, testing and perfecting before scaling.

I combine branded storytelling with rigorous SEO and performance data, and I have led both agency and in-house teams since 2012 on major content builds.

As search catapults toward LLMs, AI discovery, and agentic interfaces, I have developed commercial expertise across GEO, AEO, and LLM citation strategy, ensuring brands remain visible across both human and machine-led search journeys.

In 2025 I built Everwilde One to help mid-market brands get ahead of that curve — before their competitors do.

Get in touch and book your free AI Search Visibility Audit to learn more about what Everwilde One can do for you in 2026!

How We Work

Research first.
Scale when proven.

Too many strategies are written by people who can't execute — which means they can't optimise. We work the frontier: research, test, refine, then scale.

01
Audit & Diagnose
We assess your AI visibility across all major LLMs, benchmark against competitors, and identify exactly where you're losing citations and consideration.
02
Research & Map
Deep category research into how AI agents query your space — the prompts, trusted sources, and content formats that earn citations in your vertical.
03
Build & Test
We produce and publish optimised content — product pages, guides, structured data, earned media. We test what earns citations before recommending at scale.
04
Scale & Report
Once proven, we scale the content system with clear LLM visibility reporting and direct attribution to acquisition and revenue metrics that matter.
Get Started

Find out where you stand in AI search — Free.

Most brands have no idea how they appear in ChatGPT, Perplexity or Gemini. Our AI Visibility Audit tells you exactly where you are, where you're losing ground, and what to fix first.

AI Visibility Audit
Brand entity recognition · LLM citation analysis · Competitor benchmark · Structured data gaps · Prioritised recommendations. Delivered in 5 working days.
Book your free audit →