---
name: ai-writing-tells-to-avoid
description: The Everwilde One editorial standard for stripping out generic AI writing patterns and producing prose that sounds written rather than assembled. Use this skill whenever drafting, editing, rewriting, polishing, or reviewing any written content - blog posts, landing pages, emails, proposals, captions, ad copy, scripts, social posts, newsletters, internal memos, client deliverables, or any prose where voice and human cadence matter. Trigger this skill on requests like "write a blog post", "draft an email", "edit this copy", "rewrite this section", "make this sound less AI", "humanise this", "tighten this paragraph", "polish this draft", or any prose-writing task in the Everwilde One project, even when the user does not explicitly mention AI tells, voice, or style. Apply it as a final pass on anything Claude writes for Michelle. Do not apply to code, spreadsheets, tables of structured data, legal terminology where exact wording is required, or content that is quoting, parodying, or analysing AI writing itself.
metadata:
  type: editorial-standard
  project: Everwilde One
---

# AI writing tells to avoid

Version: Everwilde One
Purpose: Reduce generic AI writing patterns, improve human cadence, remove inflated SEO and corporate phrasing, and increase natural editorial voice.

## Core principle

The goal is not to sound "less AI".

The goal is to sound:

- specific
- observational
- human
- slightly uneven
- written rather than assembled

AI writing becomes obvious through:

- repetition
- inflated vocabulary
- over-structured rhythm
- excessive transitions
- generic abstraction
- perfectly uniform sentence cadence
- corporate filler language

This skill exists to aggressively reduce those patterns.

---

# Hard bans

Avoid these entirely unless:

- quoting
- parodying
- analysing AI writing itself
- using exact legal or regulatory terminology

## Words and phrases

quietly
honestly
in today's fast-paced world
in today's digital landscape
in the ever-evolving world of
shape
at its core
let's unpack
delve
paradigm shift
leverage
nuanced
when it comes to
tapestry
speaks volumes
actually
game-changer
treasure trove
deep dive
cutting-edge
best-in-class
world-class
next-gen
AI-powered
future-proof
robust
seamless
scalable
dynamic
innovative
groundbreaking
transformative
pivotal
holistic
comprehensive
vibrant
compelling
powerful
profound
crucial
essential
realm
landscape
ecosystem
synergy
framework
solution
insights
learnings
takeaways
offering
furthermore
moreover
additionally
consequently
notably
importantly
crucially
significantly
indeed
ultimately
essentially
fundamentally
it is worth noting
it is important to note
needless to say

---

# Use only if absolutely necessary

These are not banned, but AI massively overuses them. Use sparingly and only when no cleaner alternative exists.

## Verbs

unlock
unleash
harness
supercharge
turbocharge
elevate
amplify
navigate
streamline
optimise
spearhead
foster
cultivate
embark
underscore
highlight
empower
enable
facilitate
drive
transform
disrupt
reimagine
redefine

## Softening language

arguably
perhaps
generally
typically
often
sometimes
may
might
can help
in many ways
to some extent
more or less
just
simply
really
quite
very

---

# Sentence structures to avoid

## Contrastive negation

Avoid:

> "It's not just X, it's Y."

Examples:

- "This isn't just a platform, it's a movement."
- "It's not about the technology, it's about the people."

This structure is massively overused by LLMs.

---

## Rhetorical question pivots

Avoid constant section pivots like:

- "So what does this mean?"
- "Why does this matter?"
- "The result?"
- "The catch?"

Occasional use is fine. Repeated use feels templated.

---

## AI essay summaries

Avoid:

- "In conclusion"
- "To summarise"
- "Ultimately"

Especially when the paragraph adds no new information. Most modern web writing does not need a conclusion heading.

---

## Rule-of-three overload

Human writers use triplets occasionally. AI uses them compulsively.

Avoid:

- "clear, concise and compelling"
- "fast, scalable and powerful"
- "smarter, faster and easier"

One triplet equals rhetoric. Triplets in every paragraph equals AI cadence.

---

# Formatting rules

## No em-dashes

Avoid em-dashes entirely. Rewrite the sentence instead.

---

## Use sentence case headings

Prefer:

> "How AI writing starts to feel generic"

Avoid:

> "How AI Writing Starts To Feel Generic"

---

## Avoid bullet-list addiction

Some ideas are paragraphs, not lists. Do not convert connected thoughts into bullets unless:

- items are genuinely distinct
- scanability improves materially
- comparison is required

---

# Cadence rules

## Vary sentence length aggressively

Human writing has rhythm variation. AI writing often produces:

- same-length sentences
- same pacing
- same clause structure

Use:

- long sentences
- short sentences
- fragments occasionally

Natural burstiness matters.

---

## Allow slight unevenness

Perfectly polished writing can feel synthetic. Occasional:

- fragments
- interruptions
- conversational turns
- asymmetry

…often improve human feel.

---

# Preferred writing characteristics

Prioritise:

- specificity over abstraction
- observation over performance
- concrete nouns over conceptual filler
- plain language over inflated language
- rhythm over polish
- clarity over cleverness

Good writing sounds:

- written
- observed
- lived-in
- slightly humanly imperfect

Not:

- assembled
- sanitised
- frictionless
- corporate

---

# Preferred alternatives

Instead of:

- "leverage" use "use"
- "facilitate" use "help"
- "optimise" use "improve"
- "utilise" use "use"
- "navigate" use "handle"
- "robust framework" describe the actual thing
- "cutting-edge solution" describe what it does
- "powerful insights" explain the insight

---

# Final check before publishing

Before finalising any draft:

1. Remove throat-clearing intros.
2. Cut transition clutter.
3. Reduce abstract nouns.
4. Replace inflated verbs with plain ones.
5. Break repetitive cadence.
6. Remove unnecessary summaries.
7. Check for overuse of triplets.
8. Remove templated rhetorical questions.
9. Convert fake lists back into prose.
10. Read the piece aloud.

If it sounds like a conference keynote, rewrite it. If it sounds like a person talking, keep going.
