How your business describes itself, in detail, is critical to AI visibility. To get a taste for what that work involves, use our builder to answer 12 short questions about your business. We'll give you 3 pieces of copy back: an AI Entity Statement, a PR boilerplate and a founder profile that you can use on your About page, your LinkedIn and your press kit. It's step 1 in understanding the concept of entity strategy in AI search optimisation.
BeginAI search engines and LLMs can only recommend businesses they clearly understand. If your description is vague, inconsistent, or scattered across the web, you're harder to surface and harder to cite. In AI visibility optimisation, we call this entity signal strategy. It matters more than most people realise.
This free 3-minute AI Entity Builder helps you clarify who you are, what you do, who you help, and what makes you distinct. You'll walk away with a concise AI Entity Statement, a PR boilerplate and a founder profile, designed to help LLMs, AI search engines, customers, journalists and partners understand your business faster and more accurately.
Your business lives in dozens of places online. Your website, your About page, your LinkedIn, your press boilerplate, the places people write about you. It's easy for the descriptions across those places to drift, contradict each other and get messy.
An entity is the way LLMs and AI search engines understand a real-world thing, like a business, a person, or a place, as a single, consistent record. Your entity is built from the descriptions of you that exist across the web. When those descriptions are clear and consistent, your entity is strong. When they drift, your entity gets confused.
The clearer and more consistent you are, the easier you are to find and understand. For LLMs and AI search engines. For people too. Clarity helps everyone find you.
This work matters, but it's also the kind of slow, admin-style job that gets pushed down the list every week. So we built a tool that gets you started.
You'll answer 12 short questions across 3 screens, in about 3 minutes. At the end, you'll get 3 pieces of copy back: an AI Entity Statement, a PR boilerplate and a founder profile. Paste them straight into your About page, your press kit and your LinkedIn. Clear and consistent.
The 12 questions here are the lightweight version of the framework we use with clients at Everwilde One. They cover the foundational entity layer: identity, people, customer, positioning.
Once your entity language is locked in place, everything else runs on top of it. Content strategy, citation building, technical SEO, agentic shopping readiness. None of those work without a clear entity beneath them. Most businesses skip this step and wonder why their AI visibility work isn't compounding.
Your answers go to Anthropic's Claude API to generate your output, then they're discarded. We don't keep them. We do keep your email and business name so we can follow up if you'd like to talk. That's the whole data story. No tracking, no analytics, no third-party CRM, no marketing list.
The basics. Five short questions that anchor your business as a real, locatable entity.
Organization.name across schema.org markup, Wikipedia, knowledge graphs and every AI citation. Inconsistency here ("Sunny Supply" vs "Sunny Supply Co." vs "Sunny Supply Co. Ltd") splits your entity in two and weakens both.Organization.url and the canonical anchor that ties every mention of your business across the web back to a single entity. Without it, AI systems can't reconcile your social profiles, press mentions and directory listings as the same business.Organization.description in schema markup and shapes how LLMs introduce your business. Specific language beats abstract language. "We make small-batch hot sauce" is more retrievable than "we deliver flavour solutions".Organization.location (your base) and areaServed (your markets). Both matter for regional retrieval. A search like "best hot sauce maker in the UK" depends on this being explicit.Organization.foundingDate. Signals business maturity to AI systems and gives your PR boilerplate a credible date anchor. One of the easiest entity data points to lock in.Organization.award, subjectOf (press) and aggregateRating. Third-party corroboration is one of the strongest credibility signals available. AI systems trust entities that other entities have already vouched for.Three questions about who's behind the business and who it's for.
Organization.founder → Person relationship. The founder is itself a major entity in knowledge graphs. Strong founder-to-business linking makes both more retrievable.Person.description and implicit worksFor / alumniOf relationships. Background shapes the expertise signal AI systems use when deciding whether to cite the founder in their domain.Organization.audience. This is what determines who LLMs recommend you to. "Health-conscious British mums" is retrievable from a thousand different prompts. "Everyone" is retrievable from none.Organization.knowsAbout and Service.serviceType. Defines the problems and outcomes your business is associated with. These 3 lines are what AI systems match against user prompts like "where can I find X".Three questions that make your business legible and distinct to AI systems.
Organization.industry category. Determines which knowledge-graph cluster you sit in. "Boutique design hotel" places you near specific peers and prompts. "Hospitality company" places you nowhere distinct.Organization.knowsAbout and your core topical entity associations. These 3 topics should appear consistently across your website, blog, social and PR. Consistency is what builds the association in the first place.Sending your answers to Claude. This typically takes 10 to 20 seconds.
Foundational entity language you can use today. Paste each block into your About page, your LinkedIn and your press kit. The rest of your AI search visibility work runs on top of this.
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