We build the content infrastructure that gets your brand found, cited and recommended. By humans, search engines and AI. We're calling it Search Everywhere Optimization.
The brands winning AI search today aren't the ones with the biggest budgets. They're the ones who moved first.
Your next customer isn't typing "best running shoes 2026" into Google. They're asking ChatGPT which brand fits their training plan, their budget and their last injury. If your brand isn't in the answer, you're not in the consideration set.
Brands come to us with versions of the same four problems. Sometimes one. Usually a few at once. Whatever shape it takes, the fix starts with knowing exactly which one is hurting you, and in what order to solve them.
No strategy, no authority, no rankings. You're invisible to search engines and AI alike. We build the content infrastructure from the ground up. And the sales funnel with it.
Strong traditional SEO but zero AI visibility. Your brand isn't in the conversation when it matters most. When your next customer is deciding what to buy.
Broken schema, weak entity signals, slow Core Web Vitals. Bots can't read you, can't trust you, can't cite you. We fix the foundations first.
LLMs cite the pages other people write about you, not just your own. We build the citation footprint that makes you the obvious answer when someone asks.
If any of those sound like you, here's what we'd do about it.
Each one can stand alone. Together they make your brand impossible to miss.
The lifeblood. Topical authority, editorial calendars, briefs and full execution. Built for humans to love and machines to cite.
Generative engine optimisation. Answer engine optimisation. The work that gets your brand named, cited and recommended inside ChatGPT, Perplexity, Gemini and Google AI.
The backbone. Schema, site architecture, Core Web Vitals, internal linking. The unglamorous work that decides whether you're crawled, indexed, understood and surfaced.
LLMs trust what other people say about you more than what you say about yourself. We build the third-party footprint that gets you cited.
You can't fix what you can't see. We track where your brand appears, where it doesn't, and what's changing across every AI surface that matters. So you know if the work is working.
Agentic shopping is already live inside Amazon Rufus, Google Shopping AI, Walmart Sparky and Sephora's AI assistant. If your product content isn't built for it, you won't be in the cart.
We find out exactly where you stand across search and AI before we touch anything.
We map the gaps, prioritise the opportunities and build a plan tied to revenue outcomes.
Content, SEO, citations, entity work. We build the infrastructure that makes you findable everywhere.
What works gets scaled. What doesn't gets cut. No retainers that sit on a shelf.
The numbers moving right now. This is the ground shifting under every brand's marketing plan.
Two decades across brand storytelling, SEO, content strategy and now GEO. The full arc of digital, not just one chapter of it.
We build systems, not just strategies. Creative enough to see the angle nobody else spotted. Rigorous enough to make it scale.
EMEA-focused. Globally experienced.
The structure, formatting and signals that get your content cited by ChatGPT, Perplexity and Google AI. One page. No filler.
LLMs decide who you are based on the entity signals you put out into the world. Most brands have no idea what those signals say.
The Entity Identity Builder is a free 20-question diagnostic that helps you define exactly what your brand stands for, who it serves, and how AI should be describing you. Built from the same framework we use with paying clients.
