A communication specialist, working the frontier of organic discovery.
I am Michelle Legge, founder of Everwilde One, an EMEA-focused AI search visibility agency. I am a senior content and search strategist with two decades of experience building organic search programmes that deliver measurable revenue growth.
My strength is rapidly mastering complex industries, going deep into research, and then building content systems that perform long-term. I combine branded storytelling with rigorous SEO and performance data, and I have led both agency and in-house teams since 2012 on major content builds.
I do not see AI visibility as a new discipline. It is the same job it always was. Make a business clear enough that the next system can understand it, find it, and recommend it. The interfaces change. The acronyms change. The underlying question does not. You can read more about that view in my essay on why I founded Everwilde One.
Where the work lives.
AI visibility & GEO
Generative Engine Optimization, answer engine optimisation and LLM citation strategy. Making brands visible across human and machine-led search journeys.
Entity strategy
Defining what a business is, who it serves and why it matters, in language consistent and specific enough for machines to describe it correctly.
Organic SEO
Keyword intelligence, SERP analysis, schema markup, internal linking architecture and E-E-A-T optimisation across technical and editorial work.
Content strategy
Site, blog, email, PR, video and social. Content audits, calendars, production pipelines and distribution built to perform long-term.
Brand storytelling
Editorial direction, tone of voice and positioning. A creative and brand perspective, grounded in a degree in advertising and a specialism in copywriting.
Digital PR & citations
Earned media, original research and third-party mentions that build the corroboration signals AI systems rely on to recommend a brand with confidence.
Two decades, one question, twelve different rooms.
Everwilde One
The agency I always wanted to hire. Senior-led, opinionated, and built for the work that actually moves the needle in AI search. Search Everywhere Optimization for brands that need to be found, cited and recommended.
Koinly
Owned global organic search and content strategy for a crypto tax platform serving 1.5M users across 20+ tax jurisdictions. Organic search grew into the primary growth channel, driving 70% of sessions and 45%+ of new sign-ups. From early 2025, led GEO work that took ChatGPT attribution to 15% of organic sign-up traffic within nine months.
Insured by Us
Led end-to-end digital marketing across four in-house travel insurance brands. Created and launched Travel with Jane, a world-first gender pay gap discount campaign that generated an estimated 450,000 AUD in earned media coverage.
CHE Proximity, BBDO
Built and scaled a new content department, The Newsroom, within the fastest-growing agency in the BBDO group. Briefed, wrote and edited branded content for Telstra and GE Money.
Qantas
Launched the content and social ecosystem for Hooroo, the Qantas hotel booking platform. Defined editorial direction, CMS taxonomy and information architecture, and oversaw 1,000+ original content assets.
Agency & in-house roles
A decade of agency creative work. Social and content for Garnier, adidas and Maybelline at Citrus. FMCG content for McCormick and Cobram Estate at Hard Hat Digital. PR, editorial and copywriting across fashion, retail and government, beginning with a copywriter and studio manager role at The Brandpower Group.
Education and brands.
Bachelor of Arts, Advertising
A degree in advertising with a specialism in copywriting. The creative and brand foundation that complements two decades of technical SEO and content strategy work.
Category-defining work
Ready to turn AI search visibility into your next growth channel?
Everwilde One builds the content infrastructure that gets your business found, cited and recommended across search and AI.